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Meet BBC One’s ‘The Apprentice’ contestants for 2024

BBC One’s popular show ‘The Apprentice’ returns for its 18th series next month.

Alan Sugar, 76, and his trusted advisers Karren Brady, 54, and Tim Campbell, 46, will be joined by 18 candidates completing new tasks for Lord Sugar’s £250,000 investment and mentorship.

Six of the 18 contestants in this season are from an Asian background. BizAsiaLive.com takes a look at what they all have got to offer.

Amina Khan

Amina Khan
Occupation: Pharmacist & Business Owner
Location: Ilford

A qualified pharmacist for over 10 years, Amina has created a successful skincare and supplements business. She wants to prove to Lord Sugar that her business acumen is more than skin deep.

Dr. Asif Munaf

Dr. Asif Munaf
Occupation: Owner, Wellness Brand
Location: Sheffield

“Beauty, brains, body and business” is how Asif proudly describes himself on his CV. A doctor with a business plan focused on healthy vitamins and supplements, Asif may need more than the four ‘Bs’ to win Lord Sugar’s investment.

Noor Bouziane

Noor Bouziane
Occupation: Owner, Jewellery Company
Location: Liverpool

Ambitious owner of a premium jewellery company, Noor believes Lord Sugar would be missing out on plenty of cash if he were not to invest in her accessory business.

Dr. Paul Midha

Dr. Paul Midha
Occupation: Owner, Dental Group
Location: Leeds

Paul started his practice using every resource he had. Used to extensive learning from studying as a dentist, Paul is set on Lord Sugar’s investment and all that he can teach him about the world of business.

Raj Chohan

Raj Chohan
Occupation: Mortgage Broker
Location: Leamington Spa

Raj takes her work seriously, but knows how to have fun while doing so. A self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market, and will do whatever it takes for success.

Virdi Singh Mazaria

Virdi Singh Mazaria
Occupation: Music Producer
Location: Leicester

DJ Virdi wants to introduce Lord Sugar to a lucrative industry that he’s yet to invest in – music. His background as both an auditor and a producer has Virdi hoping for some hits in the boardroom.