MediaMorphosis pushes US launch of Lyca Mobile

MediaMorphosis agency has pushed the launch of Lyca Mobile’s operations in the USA by organising the company’s press conference in three different cities.

The events, held at The Viceroy in Los Angeles; The Fontainebleau in Miami and The Mandarin Oriental in New York City, celebrated the company�۪s entry into markets catering to international callers as well as those looking for an affordable way to stay in touch with friends and family.

Lyca Mobile launches as the country�۪s first full MVNO (mobile virtual network operator) on the T-Mobile Network and will operate across the United States with a focus on New York, Chicago, Florida, Texas and California.

Subaskaran Allirajah, Chairman of Lycamobile commented, ���Since opening discussions surrounding a launch in the US, the appetite for our proposition has been overwhelming. It is this enthusiasm for the service that has led to our biggest launch yet and now, low-cost international calls from Lycamobile are available across the country. As the first full MVNO to launch in the United States, this is a milestone operation both for Lycamobile and for American customers who we look forward to helping connect with their loved ones across the world.�۝