After successfully setting up offices in the USA and India, the UK will have another player amongst media agencies.

Mediamorphosis will begin operations in the UK from Tuesday 1st May, which will initially consist of a small team. The UK office will be supported by the Mediamorphosis teams in the US and India.

According to our sources at Mediamorphosis, the India affiliate Manhattan Communications and Mediamorphosis US have already been working with UK mainstream digital agencies for whom they target the South Asian diaspora in UK/Europe. The UK office will now be able to handle clients locally.

Mediamorphosis UK’s first major task will be to look after the marketing of Sahara One, which is going free-to-air on Sky Digital in June. Though Mediamorphosis UK willfacilitate any ethnic advertising lead on Sahara One, the sales will be managed by a UK based mainstream sales agency. Details of the agency will be announced shortly. Globosat UK Ltd will continue to manage distribution for Sahara One.

A spokesperson for Mediamorphosis said, “Mediamorphosis UK will primarily concentrate as an ethnic agency just like USA and would leverage the strengths of its US and India affiliates.”

Mediamorphosis UK will compete directly with the likes of World Media Connect, Di5, Sterling Media, Media Reach, Here and Now 365, Fantasia and Media Moguls.