Media Hive launches innovative advent calendar


Specialist PR and Marketing agency Media Hive has launched a seasonal campaign on social media. The 360° agency who service clients across the disciplines of public relations, marketing, digital and events management and specialise in the BAME and South Asian space have launched an advent calendar on their website, revealing one of their top British Asian influencers each day. The campaign will showcase some of the best British Asian talent – stars of film, music, TV, sport, fashion, beauty as well as some of the UK’s most engaging bloggers and social media stars.

Samir Ahmed, Managing Director of Media Hive said, “Having worked in media and entertainment for almost 15 years now, I have seen first hand how the digital age has revolutionised the industry. From viral YouTube stars to lifestyle bloggers on Instagram, the reach and engagement of digital influencers has increased dramatically in the last 2/3 years in particular. In 2018, PR and marketing campaigns for any client from any industry are virtually incomplete without a comprehensive digital strategy. The use of influencers is integral to any campaign and this is relevant to the Asian space as well. The engagement of some of the UK’s top Asian influencers is phenomenal and their reach into the community is becoming greater than that of some traditional ethnic media. Our Media Hive advent calendar is a fun campaign we’re hosting on our website and social media channels where we showcase one of our favourite British Asian influencers every day in the lead up to Christmas. The idea is to highlight their continuing influence in our community and look back on some of their amazing content and achievements from the year.”

One of the agency’s stand out campaigns of the year was #FastForADay – a digital first campaign which saw a host of British Asian influencers take part in fasting during the month of Ramadan in order to raise awareness for Barnardo’s, the UK’s leading children’s charity. Each day an influencer shared their live experiences of fasting in order to explain the meaning behind Ramadan, its traditions and customs, and highlight the importance of charity and charitable giving during the month. Participants included British boxing champion Amir Khan, chart-topping music producer Naughty Boy, social media stars Humza Arshad and Mariah Idrissi, British Asian music stars Arjun, Juggy D, Mumzy Stranger, Panjabi Hit Squad and H-Dhami, actor Ameet Chana, Sky News presenter Ashish Joshi and a host of British Asian media personalities including the BBC’s Sonali Shah, Sunrise Radio’s Anushka Arora and TV presenters Suzi Mann and Natasha Asghar.

Ahmed continues, “The campaign for Barnardo’s was unique in that we developed an idea which was designed specifically for social media. A day in the life of somebody fasting during Ramadan, as experienced by both Muslim and non-Muslim British Asian personalities. We utilised Instagram and Twitter to great effect with organic real-life content from our group of influencers for the entire month and saw incredible engagement and response from the British Asian community online. As an agency we’re looking to create more impactful digital campaigns which are unique and generate maximum visibility for clients by integrating the use of influencers and digital media alongside traditional PR, grassroots ethnic media and events.”

Media Hive’s advent calendar is now live here and you can follow the updates on their social media @wearemediahive. The first 3 days of the campaign has featured actor and comedian Chabuddy G; actor, presenter and activist Jameela Jamil and TV personality Mehreen Baig.

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