The newly revamped MAX from the Sony Entertainment Network has told BizAsia.co.uk that it has increased the amount of original movies it airs during the day.
As of immediate effect, MAX will broadcast five movies per day. The channel has also changed the timings of the movies to accommodate the new schedule.
MAX will now air movies at 09:00, 12:30, 15:30, 18:30 and 21:00. Repeat telecast of day movies and magazine shows will make up the rest of the programming schedule on the channel.
Recently, ZEE Cinema reshuffled its programme schedule to air non-stop movies on its channel. It removed magazine programmes during its daytime schedule.