Multi Screen Media’s movies and events channel, MAX has undergone a tweak in its on-air look to coincide with the festival season and its eleventh year of broadcasting.
“MAX as a brand is very vibrant, providing the best of Hindi Cinema and cricket (IPL). And we want to give our viewers the experience which makes them ‘Deewana’ of MAX,” says MAX VP and head ���marketing Gaurav Seth.
The theme of the channel is being changed. “The colours, look, promos are changed to red to reflect the festive mood,� Seth explains. “We do not believe in changing our logo
, it is our identity. But, as a part of our brand identity, we change the look and feel of the channel regularly. Like during IPL, we change the theme and colour of the channel to blue.”
MAX will also introduce a new 90-second brand film, reinforcing its tagline – “Deewana Bana De”. In a humorous way, the film portrays the story of this guy, Sunder, who after introduced to MAX, forgets his passion of looking at mirrors and becomes an ardent MAX fan.