Free-to-air entertainment channel, MATV has appointed new media sales house, Exodus as its national airtime agency.
Starting from July, Exodus will be responsible for all mainstream sales on the channel. MATV is available free on Sky Digital channel 793.
MATV will be the third channel under the Exodus agency after B4U Movies and B4U Music. A yet-to-launch Indian news channel will also be appointing the services of Exodus.