As part of a strategic tie-up, free-to-air national entertainment channel, MATV has agreed a deal with Aaj Tak to broadcast three news bulletins each day.
With immediate effect, Aaj Tak news bulletins will broadcast at 09:00, 17:00 and 20:00 daily. The channel will also broadcast locally recorded show ‘Chai Chaat’ produced by Aaj Tak. ‘Chai Chaat’ hosted by Loveena Tandon will air on Saturdays at 09:30 and Sundays at 21:30 on MATV.
No doubt the partnership is to enhance the marketing surrounding Aaj Tak, which is available free-to-air on Sky Digital channel 818. MATV is also available on the same platform on Sky channel 793.