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Mallika Petkar appointed Viacom18 – Senior Vice President – Strategy, Sports

Mallika Petkar has been appointed Senior Vice President – Strategy, Sports, Viacom18.

Previously, Petkar was in charge of SMB Growth Strategy & Inside Sales at Disney+ Hotstar.

In her LinkedIn post, she said, “After a decade at Star India/Hotstar, I have moved on to the next adventure. It’s been an incredible ride, through which I’ve been fortunate to have some of the smartest mentors and colleagues ever assembled under one roof. And many dear friends.”

“From the early days of building Star Sports to the last few years on the rocketship that is Disney+Hotstar, there’s never been a dull moment. A big thank you to all the colleagues, friends, and mentors for the enriching journey – you know who you are, we are in touch 🙂 I hope we continue to cross paths!”

Viacom18 is building its team ahead of the launch of its first sports channel.