Madhuri Dixit to endorse Indian ‘Food’ channel


Popular Bollywood beauty Madhuri Dixit has been agreed to play Brand Ambassador for chef Sanjeev Kapoor’s new channel called FOODFOOD.

The much awaited channel, which was officially unveiled today in India is a joint-venture between Malaysia-based Astro All Asia Network and Sanjeev Kapoor.

Madhuri Dixit has been named Brand Ambassador for Lifestyle Aspects and Sanjeev Kapoor, the Brand Ambassador for Food Aspects on the channel.

FOODFOOD’s programming will include shows such as ‘Ready Steady Cook’ hosted by Roshni Chopra, ‘Hum Sai Hai Muqabla’, ‘Firangi Dhaba’, ‘Sirf Tees Min by Chef Ganesh’, ‘Chef Nitin’, ‘Chef Harpal’, ‘Chef Anupa’ and ‘Filmi Dhaba’.

Sanjeev Kapoor has long been the face of ‘Khana Khazana’ on ZEE TV. Similarly, ZEE Network India launched its own cookery channel after its famous brand ‘Khana Khazana’ late last year.

FOODFOOD launches in India on Monday 24th January.

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