London’s popular Asian radio station, Lyca Radio has announced an exclusive tie-up with digital streaming giant, ZEE5 for Raksha Bandhan.
As well as Lyca Radio, its sister station, Dilse Radio (soon rebranding to Lyca Gold), will be giving ZEE5 subscriptions every hour from 07:00 until 21:00 on Raksha Bandhan, Sunday 22nd August. Each competition will then be complemented with a Raksha Bandhan song to mark the auspicious occasion.
ZEE5 is currently promoting its latest original film ‘200 Halla Ho’, which is inspired by true events. It narrates the powerful tale of 200 women who jolt the nation out of its indifference towards years of caste oppression and injustice. ‘200 Halla Ho’ stars Amol Palekar, Barun Sobti and Rinku Rajguru.
Raj Baddhan, CEO of Lyca Media said, “It’s great to have ZEE5 to support our innovative programming features. Previously, we did something similar for International Women’s Day and now this time around, we’re celebrating Raksha Bandhan together. Our listeners will be able to enjoy Raksha Bandhan special tracks throughout the day and also win ZEE5 subscriptions on both Lyca Radio and Dilse Radio every hour.”
Lyca Radio is available across Greater London on 1458AM, DAB digital radio, Alexa, Google Home and LycaRadio.com.