Lyca Radio & ZEE Cinema UK tie-up for ‘Nadeem Shravan Day’ on Monday

Lakh Baddhan

Senior Editor


London’s popular hit music station, Lyca Radio and leading Hindi movie channel, ZEE Cinema UK, have tied up once again to bring listeners a Bank Holiday Monday special featuring Bollywood music compositions by Nadeem Shravan.

On Monday, 31st May, Lyca Radio listeners will be treated to a variety of Nadeem Shravan songs from 06:00 until 22:00. The special property has been created as a tribute to Shravan Rathod, who passed away from coronavirus on 23rd April 2021.

Nadeem Shravan soundtracks dominated music playlists globally during the 90s and early 2000 era. They are known for blockbuster albums like ‘Andaaz’, ‘Raja Hindustani’, ‘Barsaat’, ‘Sirf Tum’, ‘Saajan’, ‘Aashiqui’, ‘Sadak’, ‘Ek Rishta’, ‘Dil Ka Kya Kasoor’, ‘Rang’ and ‘Saajan Chale Sasural’ to name just a few.

Previously, ZEE Cinema UK tied up with Lyca Radio for a 90s Day on Easter Monday, which proved a romping success. ZEE TV currently also sponsors ‘Drivetime with Raj Baddhan’ weekday afternoons on Lyca Radio.

Raj Baddhan, CEO of Lyca Media said, “Since we relaunched Lyca Radio earlier this month, the response to our content has been overwhelming. Not only has the feedback from our listeners been encouraging, we’ve also had a fantastic response from advertisers and sponsors, who have welcomed innovative programming like Women’s Day, 90s Day and now Nadeem Shravan Day. A huge thanks to ZEE UK for supporting Lyca Radio continuously.”

A ZEE spokesperson said, “ZEE Cinema is honoured to be presenting the Nadeem Shravan Day on Lyca. The duo known for their musical genius made movies like Pardes and Aa Ab Laut Chalen even more memorable! Great music and great film go better together, listeners and fans can tune into ZEE Cinema The Home of Blockbusters for the full selection of movies composed by Nadeem Shravan.”

Lyca Radio is available on 1458AM and DAB in London, also on Alexa and online.