London’s popular Asian radio station, Lyca Radio has teamed up with ZEE Cinema UK to mark Bollywood legend, Amitabh Bachchan’s 79th birthday on Monday (11th October).
All day on Lyca Radio, the station will spin an hourly Amitabh Bachchan film song to mark the actor’s birthday. The initiative coincides with ZEE Cinema, which is lining up a whole day of Amitabh Bachchan films throughout Monday.
This is another example of Lyca Radio’s strong alliance with ZEE Network UK, who have been working together continuously since the start of 2021. It is worth stating that ZEE Cinema is the UK’s No.1 Hindi movie channel, according to official BARB data.
Raj Baddhan, CEO of Lyca Media, which runs Lyca Radio said, “ZEE are like family to us and to work with them on this exciting initiative is truly incredible. Proud of our association with ZEE and to mark the legend, Amitabh Bachchan’s birthday in this style.”
Parul Goel, Business Head of ZEE UK/Europe said, “We’ve had a wonderful association with Lyca Media this year and we continue to support them on such exciting programming concepts. Catch a whole slate of Amitabh Bachchan films only on ZEE Cinema.”
Lyca Radio’s sister channel, Lyca Gold 1035 will also be marking Bachchan’s birthday under the ‘Artist of the Week’ feature, which will include classics everyday from the legend.