Lyca Media’s popular flagship brand, Lyca Radio has announced an exciting addition to its Easter programming.
Teaming up with leading Hindi movie channel, ZEE Cinema, Lyca Radio will be holding a ‘Bollywood 90s Day’ as a special on Easter Monday, 5th April 2021.
Starting from 06:00 until 22:00, every song played on the London based station will entail of hit 90s Bollywood films including ‘Aashiqui’, ‘Sadak’, ‘Dil’, ‘Hum Aapke Hain Koun’, ‘Dilwale Dulhania Le Jayenge’, ‘Kuch Kuch Hota Hai’, ‘Beta’, ‘Pardes’, ‘Karan Arjun’, ‘Main Khiladi Tu Anari’ and ‘Rangeela’, to name just a few.
Parul Goel, Business Head of ZEE Europe said, “The 90s was our beloved era for Indian cinema which was at its dramatic best. We are extremely pleased to sponsor the Easter special on Lyca Radio. Our movie channel ZEE Cinema has the largest collection of movies and through this association Lyca listeners can get nostalgic and re-experience their dearie 90s cinematic flares on ZEE Cinema.”
Raj Baddhan, CEO of Lyca Media said, “As a part of our exciting new sound of Lyca Radio, we’ll be bringing regular treats for our listeners. We’re grateful to ZEE Cinema for further elevating our Bollywood 90s Day on Easter. It’s a great combination to have ZEE Cinema on board, who themselves promote the best of 90s blockbuster movies.”
Lyca Radio is available on 1458AM and DAB in London, also on Alexa and online.