Lyca Group’s popular London based radio station, Lyca Radio has today announced and launched an output refresh, with new shows, presenters, repositioning and a distinct new identity.
With a further emphasis on hit Bollywood music and London news and events, today’s new Lyca Radio begins with the ‘Breakfast with Vallisa & Gillie’ show from 06:00. This features London and national news stories, showbiz content, travel, sport, and news, fused with games, and hit music.
Award-winning radio presenter Raj Baddhan returns to the airwaves with the station’s flagship afternoon show, ‘Drivetime’. Baddhan will host exclusive interviews and news for commuting Londoners. The show is sponsored by ZEE TV and available on Sky & Virgin Media.
Ruby Raza, who has been with the station since its launch, retains her 10:00 slot, while Vish Bhatnagar moves to the new ‘Afternoon Reload’ at 13:00. RadioWalli will continue at 19:00, with ‘Love Sound’, London’s biggest romantic songs, airing at 22:00.
At the weekends, Doni Brasco’s fresh afternoon show takes centre stage, between 13:00 and 16:00, while Sonya Singh hosts the ‘Breakfast’ show at 07:00. At 10:00 on Saturday morning, Swati will provide her Bollywood dose in Hinglish. Elsewhere, Keith Vaz continues his popular ‘Talking Points’ show, featuring exclusive personalities from politics and beyond, on Sundays at 09:00.
The refreshed output includes the new Lyca Chart Show with Nadz on Saturdays at 16:00, and Bee Hirani returns with ‘The Desi Beat Show’ featuring popular UK Asian artists and Bollywood stars. Ummarah, currently in the Saturday night slot, will switch to Sundays at 19:00.
Two exclusive brand-new shows, ‘Lyca In The Mix’ with popular DJ Shraii on Saturday nights at 21:00 and ‘Lyca Lounge’ on Sunday nights at 21:00, also feature.
Lyca Radio’s plans involve an increased presence online, with social media graphics, video content and live interaction with the station’s on-air talent. The station will also be launching podcasts and videocasts as a treat for online users.
Raj Baddhan, CEO of Lyca Media said, “It’s a new dawn for Lyca Radio as we reposition ourselves as a London-centric station, with a focus on news and events relating to Asians living in London. We’ve also improved our music output with hit Bollywood music from various eras, along with promoting our very own UK Asian talent.”
Navanit Narayan, CEO of Lyca Group said, “We’re excited to finally unveil the new Lyca Radio this May, with an exciting line-up of shows and presenters, to give listeners a wider choice and the finest selection of hits tracks round the clock. I wish Lyca Radio all the best for this exciting new chapter.”
Lyca Radio’s Channel Sponsor is Tilda – Celebrating 50 years! Lyca Radio is available on 1458AM and DAB digital radio across Greater London, smart-speaker, LycaRadio.com and soon on mobile application.