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Lyca Radio partners up with SLAM 2014

Lyca Radio
Lyca Radio

London’s new station Lyca Radio has been confirmed as the official media partner for this weekend’s SLAM – The Tour in London.

The station, which is officially being launched at the huge Bollywood event, will also be giving away exclusive prizes on its service.

SLAM ��� The Tour will be the biggest concert extravaganza of its kind in Europe, bringing a total of 135 cast and crew from India, including the second highest paid actor in the world, Shah Rukh Khan, who takes to the London stage for the first time in over a decade. A one-night-only experience, with a sell-out audience of 15,000 expected to attend, SLAM ��� The Tour promises to be a night of wonder with a feast of big star names, riveting music and alluring dance sequences all interspersed with breathtaking visuals and impressive staging.

Joining King Khan will be a bevvy of Bollywood A-list actors, actresses, directors and choreographers, who promise to entertain like never before, including the reigning queen of the Indian film industry Deepika Padukone along with Abhishek Bachchan, Sonu Sood, Boman Irani, director Farah Khan, and newcomer Vivaan Shah. As a special treat for the audience, event organisers Farhath Hussain and Think Events will exclusively bring to UK shores the legendary actress Madhuri Dixit, who will join the stellar line-up to SLAM her way into the hearts of her fans. Bollywood�۪s dance diva Malaika Arora along with singing sensation Kanika Kapoor will perform to the latest floor-fillers to set pulses racing. The show will be expertly choreographed by Geeta Kapoor (Dance India Dance).

Parent company, Lycamobile is the headline sponsor of SLAM – The Tour. It is already running a competition giving away 1000 tickets for existing customers.

Lycaradio launched in February this year after it replaced Sunrise Radio on 1458AM and 1035AM.