Lyca Radio has refreshed its on-air sound by changing its station imaging.
The London based station, which broadcasts on 1458AM, has replaced its sung jingles with sweepers and supershots, giving it a more edgier and younger sound.
As well as station imaging, Lyca Radio has tweaked its music policy, responding to listeners demands. Lyca Radio has been lagging behind leader, Sunrise Radio in the London market since its launch. However, BizAsiaLive.com understands that the station is being given a much needed push backed by a marketing blitz, which includes a TV campaign and promotions in the Greater London region.
Lyca Radio’s sister station, DilSe 1035AM remains unchanged.
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