Lyca Radio creates ‘Sa Re Ga Ma Pa’ special ahead of launch of new series on ZEE TV

By Johar Deep, Correspondent

14 September 2024

'Sa Re Ga Ma Pa' on ZEE TV / Lyca Radio

Popular Asian radio station, Lyca Radio, has stirred up excitement by playfully mocking ‘Sa Re Ga Ma Pa’, the longest-running reality series, ahead of its new season launch on ZEE TV.

The station, known for its vibrant social media presence, took a light-hearted approach to celebrate the upcoming series with a unique social media activity.

In the video, team of the Lyca Radio Network, including Raj Baddhan, Anisa Nasir, Bali Brahmbhatt, Doni Brasco, Vish Bhatnagar, Reema, and Alka Shah, staged their own parody version of a singing competition. The clip features Brahmbhatt, Nasir, and Reema as faux contestants belting out songs, while judges Baddhan, Brasco, and Shah deliver humorous critiques in their own innovative styles, adding to the comedic effect.

This playful homage marks Lyca Radio’s return as the exclusive radio partner for ‘Sa Re Ga Ma Pa’, which will air on ZEE TV every weekend at 19:30 from Saturday 14th September 2024. The station’s entertaining take on the beloved singing competition has already created buzz on social media, delighting fans and ramping up anticipation for the new series.

Raj Baddhan, CEO of Lyca Radio Network, commented, “At Lyca Radio, we’re always looking to shake things up by introducing innovative concepts that not only benefit our commercial partners but also add an extra layer of entertainment for our listeners. We’re delighted to be collaborating with ZEE TV once again for ‘Sa Re Ga Ma Pa’, and this time, we’re taking a fresh and unique approach to promote the show.”