Lyca Radio & Lyca Gold team up with Tilda for festive programming

Lakh Baddhan

Senior Editor


Lyca Media radio stations, Lyca Radio and Lyca Gold have announced an exclusive collaboration with Tilda Basmati Rice for their festive programmes.

As well as sponsoring Navratri content, Tilda Rice will also lead sponsorship on the stations’ Diwali output.

The stations will kick off its festive shows with Navratri Hour everyday during Navratri, starting Thursday 7th October. This will see a 60-minute garba slot (including aarti) at 19:00 everyday on Lyca Radio, while Lyca Gold will broadcast an hour-long Navratri slot at 09:00 everyday.

Lyca Radio and Lyca Gold will also air a ‘Festive Pataka of the Hour’ featuring festive songs for Navratri and Diwali.

Presenters from the two stations will also be participating in six Navrtari events across London, with live links back on-air during the Navratri period.

Lyca Radio and Lyca Gold will also be airing the meaning of Navratri and Diwali daily.

Raj Baddhan, CEO of Lyca Media said, “Its great to bring back Tilda on board for the auspicious festive period. A huge thanks to Tilda for always supporting Lyca Media’s innovative concepts and content. We have a cracking line-up of shows and features to get our listeners in the festive mood during Navratri and Diwali.”

A spokesperson for Tilda said, “We’re very pleased to extend our long-standing relationship with Lyca. As every year, Lyca Media has lined-up bumper festive content, which will resonate with our consumers. We wish all Lyca Radio and Lyca Gold listeners, all the best for the Navratri and Diwali celebrations.”

Lyca Media operates two key Asian stations in London – Lyca Radio on 1458AM and Lyca Gold on 1035AM.