London’s popular Asian radio stations, Lyca Radio and Lyca Gold have signed up huge brands like Tilda and Star Tours for their Navrarti content.
The two stations have pulled out all the stops this year to bring listeners the very best in Navratri celebrations. Starting Monday 26th September, Lyca Radio and Lyca Gold will air a special Navratri Hour from 19:00 and 09:00 respectively. The special strand will include popular garba tracks, culminating with an aarti.
Furthermore, the stations have partnered up with around 12 major Navratri events across Greater London, where various presenters will drop by to giveaway special prizes from the stations main sponsors.
Raj Baddhan, CEO of Lyca Media said, “Lyca Radio and Lyca Gold are stations for the community and festivals like Navratri play an important for us to connect with our dear listeners. We are delighted to Tilda and Star Tours for coming on board as our exclusive sponsors for Navratri. Our listeners are in for a treat this year!”
Lyca Radio plays London’s biggest Asian tracks featuring recent Bollywood hits, while Lyca Gold Radio – the UK’s first and only retro Asian music station plays music from the 50s to ’99. The two stations are widely available in Greater London, plus online, ‘Lyca Radio’ mobile app, ‘Radio Player’ and ‘TuneIn apps.