London’s popular radio stations, Lyca Radio and Lyca Gold have jointly announced the launch of its unique concept, 100 Greatest Bollywood Love Songs, timed to coincide with Valentine’s month.
The 100 Greatest Bollywood Love Songs is being branded the first and only kind poll of its kind. Listeners are being invited to participate by registering three of their favourite Bollywood love songs ever. Once submitted, all the songs will be placed into popularity order with the 100 Greatest Bollywood Love Songs being declared in a special ten-hour show simulcast on both stations on Sunday 27th February.
The nominate process will be carried out on Lyca Radio and Lyca Gold’s websites, along with social media using the hashtag: #Lyca100LoveSongs
Raj Baddhan, CEO of Lyca Media said, “With the month of love around the corner, we couldn’t think of any other way of celebrating Valentine’s but to countdown the biggest and greatest Bollywood love songs. Bollywood is synonymous with romantic tracks and we at Lyca Radio and Lyca Gold, we live and breathe Bollywood. Our listeners will be treated to the best Bollywood love songs like they’ve never been before.”
This is the first time the Lyca Group owned radio stations are running such a huge poll.
Lyca Media operates three key London radio stations including Lyca Radio 1458 targeting an audience of 25+, with music from artists like Arijit Singh, Shreya Ghoshal, Rahat Fateh Ali Khan, Atif Aslam, Sunidhi Chauhan, Diljit Dosanjh and Guru Randhawa, among many others.
Lyca Gold 1035 is a station aimed at a 40+ audience with music from artists like Mohd Rafi, Lata Mangeshkar, Asha Bhosle, Kishore Kumar, Talat Mahmood, among many others.
Time 107.5FM is an English station broadcasting to a local community in Romford, Essex and the surrounding areas.