Lyca Radio & Bollywood Dance School announce exclusive collaboration

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London’s popular, Lyca Radio has teamed up with Bollywood Dance School, led by Shruti and Rohan Shah.

Bollywood Dance School is a global organisation operating in over six cities across three countries: Australia, UK & Canada with the motto of “Connecting Global Communities through Dance”. Bollywood Dance School works with expert faculty, their Principal Dancers and Instructors from the Bollywood Industry who have travelled from India to these respective countries and have been a part of the Bollywood industry with a teaching experience of over 20 years.

In a first deal of its kind, Lyca Radio and Bollywood Dance School will cross-promote their brands, with exclusive content being shared between the two.

Starting with this Saturday, Bollywood Dance School will hold its Summer Showcase at Ryan Theatre in Harrow, which will be hosted by Lyca presenter, Khush. The event will give Lyca Radio access to Bollywood Dance School’s younger clientele and similarly, Bollywood Dance School will benefit from Lyca Radio’s London-wide audience, which broadcasts on 1458AM, DAB digital radio and globally online.

Talking about the collaboration, Raj Baddhan, CEO of Lyca Media said, “I’m thrilled that we’ll be working with Rohan and Shruti, who have made quite a name for themselves as leading artistic directors. The brand Bollywood Dance School speaks for itself and we at Lyca Radio will use our power to further elevate the name across our programming.”

Shruti Shah, Artistic Director and Independent Bollywood Choreographer at Bollywood Dance School said, “We’re very excited to be joining hands with Lyca Radio as the go-to London Asian radio station. The station’s direction and Bollywood output is synonymous to the Bollywood Dance School brand.”

Keep it with BizAsiaLive.com for more.

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