Lyca Radio & BizAsia to attend ITA Awards 2022 in Mumbai for Utsav Plus

Lyca Radio and BizAsiaLive.com are teaming up with leading UK Asian entertainment broadcaster, Utsav Plus for updates from the Indian Television Academy Awards (ITA) in Mumbai.

The star-studded event, which has been running for over 20 years, will be held on Sunday at Filmcity in Mumbai. The crème de la crème of the Indian television industry will be attending the event, including talent from Star Plus (Utsav Plus), Sony TV, ZEE TV and Colors.

The big winner of the event is most likely to be top rated shows ‘Anupamaa’, ‘Ghum Hai Kisikey Pyaar Mein’ and ‘Yeh Rishta Kya Kehlata Hai’, which are dominating the ratings in India and UK.

While the main event will be broadcast on Utsav Plus later in the month, Raj Baddhan, the CEO and presenter of Lyca Radio and co-founder of BizAsiaLive.com will be attending the ITA Awards 2022 for live updates on-air and online.

Raj Baddhan said, “We are delighted to be working with Star TV for this wonderful initiative. Similar to our previous collaborations before the pandemic, I will be fronting special coverage for our readers on BizAsiaLive.com and listeners on Lyca Radio. I’m always grateful to Star TV for believing in my brands to further elevate content specifically for UK consumers.”

The special coverage will be available on Lyca Radio, which broadcasts in Greater London on 1458AM, DAB, LycaRadio.com, smart-speaker and mobile app (globally). BizAsiaLive.com will also be running exclusive content via its website and social media handles. Furthermore, exclusive content will be uploaded on Star TV UK social media handles (Instagram, Twitter and Facebook).