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Lord Sugar fires candidate after task failure

Azhar Siddique fired in 'Apprentice'
Azhar Siddique (Image: BBC)

Lord Alan Sugar has fired Azhar Siddique in the latest episode of BBC One’s ‘Apprentice’ after he failed to impress in the wholesale product sales task.

Siddique, who was a part of Team Phoenix was up against Project Manager Jade Nash and Tom Gearing in the firing line. Even though the team managed to ramp up an impressive �838.21 profit on the task, they were beaten by Nick Holzherr’s Team Sterling, who earned �955.20.

Lord Sugar summarised, “Azhar – people are saying about you that you’re just standing around, moaning all the time that this is going wrong, that is going wrong, you don’t seem to come forward with any solution to what should be done.

“Jade as the Project Manager, you were responsible really for the whole strategy of this task, margins, profits and location, and for that reason I’m struggling. But I do admire your enthusiasm, and on that basis, I’m going to have to say that Azhar – you’re fired!”

Azhar said, “I do feel robbed, I was wrong to be fired. I think there are people in this process who are playing a game, playing a strategic game, and I think they wanted me out of the process because they saw me as a threat, they saw me as one of the stronger candidates, and obviously they’ve got their way.”