The critically acclaimed ‘The Lunchbox’ starring Irrfan Khan and Nimrat Kaur in the main roles released in India only which meant international audiences were missing out. However, BizAsia has now learnt that the film will be on a limited release in the UK from 11th April.
Kaur has been known for her TRS love story commercial campaign and many will recognise her from the TV ads. She has, however, had a great reception with ‘The Lunchbox’, getting on the radar of the who’s who in the fraternity. Derek Martin, Head of Marketing at TRS said, “TRS is one of the most sought after brands in the Asian food industry. We recently reaffirmed the consumer love for our products through the TRS love story. We have seen Nimrat’s journey as our model in our first TRS ad film (year) to the award-winning actor she is today, and are proud of her accomplished performance in ‘The Lunchbox'”.
BizAsia believes that ‘The Lunchbox’ will hit some cinemas on 11th April. Stay with us for more.