Life Ok is set to launch the 21st edition of Life Ok Screen Awards.
This will be the second time the channel will broadcasting the event after snapping the rights of the ceremony last year. The event will be held in Mumbai next month.
���Life OK Screen Awards was the most successful awards property of last year. It clocked 9 TVM and was the highest rated award show of the year 2014. This year we aim to take it several notches higher in entertainment,� said a Life OK spokesperson.
The Indian Express Group CEO George Varghese added, ���Screen Awards are the industry�۪s most coveted awards, since they are built on credibility, honesty and integrity, recognising the best on merit. We look forward to our partnership with Life OK for the second consecutive year in making Screen Awards a successful event this year as well.�
The 21st Life Ok Screen Awards will be telecast on the channel in January itself.