Popular TV personality Lenny Henry has been confirmed as host of the World Food Awards, for the second year running.

Henry returns to host the awards after a hugely successful debut last year, when the World Food Awards 2010 saw Madonna۪s favourite Vita Coco scoop Best New Product, the widely acclaimed Japanese eatery Zuma named Restaurant of the Year and Pataks walk away with the gong for Best Marketing Campaign.

The World Food Awards have quickly established themselves as a focal point of the UK world food calendar, attracting the cream of the industry and showcasing the very best the sector has to offer.

Speaking about last year۪s event Lenny Henry said, “There was such an impressive range of nominees from Zuma restaurant and Levi Roots to Vita Coco and Pataks and coming from a Jamaican background myself, I think it’s fantastic how practically every ethnicity was represented in this unique celebration of world food. I had a fantastic experience last year, so am delighted to be back. It۪s one event that you can attend knowing that the food is going to be great!”

The gala event takes place on Saturday 1st October at the Grosvenor House Hotel, Park Lane.

Earlier this year, BizAsia.co.uk confirmed that Sony Entertainment Television Asia opted out as partner of the World Food Awards, only to be picked up by Star TV days later.