Mobile service provider Lebara has announced that its live IPL cricket stream has so far been a huge success.
Latest figures show online viewership numbers in the UK and Europe have remained high throughout the tournament.
This is Lebara�۪s third year running as the official IPL broadcast sponsor in the UK, retaining its position as the first-ever telecommunications company to stream the IPL live across Europe.
Ratheesan Yoganathan, Founder & CEO of Lebara Mobile said: “At Lebara, we are proud to be associated with cricket and the IPL. We wanted to make sure that our customers and indeed all cricket-lovers could simply go online and enjoy a match in real time. This is definitely the way forward for distribution and promotion of sports content through the internet.”
Manish Tiwari, Managing Director of Here&Now365, the company that facilitated the deal with Indoor Media and Lebara, said: “This sponsorship deal, which we have secured three years running for our client, showcases Lebara�۪s commitment to IPL and indeed sport. Our reports indicate an extremely high popularity index of South Asians tuning into the IPL live stream online across the UK and Europe.”