Lebara was announced as Best MVNO at the UK Mobile News Awards at an event last week, defending their leading position for the seventh year in a row.
Lebara Play, the new entertainment service launched in June 2015, won ��Innovative Service�۪ by impressing the industry expert panel of judges. The service was considered an ��all-round innovative product�۪, praised for serving a genuine need with strong content, with a flexible tariff, which is easy to buy with existing top-up vouchers.
Lebara Play is providing the UK’s South Asian communities with exciting content and home entertainment including hit and latest Hindi/ Tamil/ Telugu movies such as Prem Ratan Dhan Payo, Sethupathy and Size Zero.
On selecting Lebara for Best MVNO, the judges recognised Lebara�۪s aspiration to be the ��digital hub�۪ for the migrant community, and understanding and matching customer needs with an innovative solution to help drive revenue and ��lock in customers�۪.
No other UK operator has been able to win an award for seven years, let alone seven years in a row. Lebara has won Best MVNO every year since the category�۪s inception. This award recognises operator differentiation, dealer, retailer and customer engagement as well as commercial performance.
Mr. Yoganathan Ratheesan, Lebara Group Chairman and CEO, said “I am incredibly happy of Lebara’s double award win, especially as we continue our digital evolution to keep addressing the needs of a growing and prosperous community. Industry awards are important as recognition of excellence with endorsement from highly respected peers, and these go a long way for employee and partner engagement. I’m really grateful to the expert judges and thank the Lebara Team for making this all possible.”
An audience of more than 750 industry guests flocked to the annual awards event, which was hosted by top comedian Lee Nelson.
Lebara Play is the only multi-ethnic entertainment service bringing together top rated free and premium, fully licensed content in one place. Customers can watch content via smartphone, tablet (download the app via the iOS App Store or Android Play Store), desktop and set top box for a TV.