Lebara Play has confirmed that it will be dropping the Hindi channels from its line-up in August.
After days of speculation, Lebara issued a statement saying that it will discontinue the Lebara Play Hindi Pack from 23:59 BST on 31st August 2016.
In an email sent to users of the service, Lebara Play said, “We�۪re getting in touch to let you know we�۪ll be discontinuing the Hindi pack from 23:59 BST on 31 August 2016. We�۪ve had to make this decision following a thorough review of our offers. Please accept our apologies for the inconvenience. In the meantime, you�۪ll still be able to enjoy your Hindi pack until the cutoff date.”
Customers are being refunded with whatever subscription maybe left post the 30-day notice period.
The news will come as a huge blow to Lebara Play, which had aggressively pushed the IPTV platform to UK customers between summer last year and February this year. However, some had speculated trouble for the service at the beginning of this year when Lebara Play marketing campaigns in the media were abruptly halted. Some have said that the service had been under the scanner due to licencing issues with certain broadcasters. However, Lebara has not officially commented on this.
Lebara Play’s rival, Lyca TV has a similar platform available for non-Hindi channels and it seems Lebara Play will be following with a selection of South Indian language channels. Judging by the current Lebara Play channels, only Sony Max and Star Gold seem to be available, amongst a range of Bollywood movie titles.
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