Kriti Sanon’s ‘Mimi’ & Diana Penty’s ‘Shiddat’ to release directly on digital?


In the current troubled times we’re living in, film producers are expected to make some difficult decisions to avert further losses.

If latest buzz is to be believed, filmmakers are to take advantage of the fast growing digital platforms by releasing their films directly there instead of theatres. Bollywood Hungama reports that Kriti Sanon’s ‘Mimi’ and Sunny Kaushal and Diana Penty starrer ‘Shiddat’ could both release on digital.

A source told the publication, “But it all depends on the financial viability. He would let go off the theatrical release only if he gets the amount that ensures ample of table profit for him. Money aside, there are constant discussions going on with his actors and directors about the digital release, since this is an extraordinary scenario,” the source informed adding further that the talks are in very nascent stage at the moment. “It’s all early talks being initiated and depends on how things pan out in the future. They are just exploring a probable option at the moment.”

A trade expert said, “It’s the right call to get the smaller films to premiere either digitally or on the television, as even after the lockdown eases down, audience wouldn’t step out to watch the smaller ones. There will be a sense of fear to visit the cinema and it would only be the bigger ones to get some sort of audience. I wouldn’t be surprised if a lot of small films from different producers release direct on several OTT platforms. This will be a game changer and also change the consumption pattern of cinema in Bollywood.”