Star Plus is reviving its popular sitcom ‘Khichdi’ next month by scheduling the series in a 60-minute slot during weekends.
Starting from 14th April, ‘Khichdi’ will take the weekend prime time slot. Unlike other producers, JD Majethia is looking forward to launching the series in the midst of the IPL 2018 season. He told DNA India, “I believe that IPL will bring in a new audience for my show. Cricket and comedy can co-exist. Whenever there is a break in the match or it gets boring, people like to tune in to comedy shows. I know usually there is a drop of 10-15 per cent during IPL, but since we are on the same network that will telecast the matches, it will work for us.”
He added, “The Parekhs have shifted into a new house and they are in trouble. That is the premise of the show and it will have some known names from the television world like Renuka Shahane and Deepshikha Nagpal making walk-in appearances in every episode. Khichdi has a great brand recall value. While Sarabhai Vs Sarabhai had more loyal viewers, Khichdi was watched by a large number of audience. Even a film was made based on it and people loved it. Whenever the film is aired on TV, it does well. So, these are all the advantages we have and I think it will work well for us.”
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