‘Khaali Peeli’ becomes first film to have simultaneous multi-format release


Making headlines much before it’s big release is the Ishaan Khatter and Ananya Panday starrer ‘Khaali Peeli’. Directed by Maqbool Khan and produced by Himanshu Kishan Mehra, Ali Abbas Zafar and ZEE Studios the masala entertainer’s teaser released a week ago, got the audience excited for this upcoming blockbuster. The romantic action drama features Khatter portraying the role of a local taxi driver, while Panday is seen as a girl on the run. The film plays out predominantly over one night in Mumbai, with the lead stars speaking the quirky & colloquial Bambaiyya language.

ZEE Studios has now ensured a simultaneous multi-format release of this highly anticipated film. The same would include the newly launched ‘Pay Per View’ service called ZEE Plex. With this new offering, cinema lovers will now be able to watch the film in the comfort of their homes at an attractive price point. The service will be available on leading DTH, cable, telecom players and digital platforms across the globe. ZEE Plex will also be available on ZEE5, both in India and overseas. In addition to the PVOD service, ‘Khaali Peeli’ will also be getting a wide international release in select markets worldwide. Additionally, as an experiential outlet, ZEE Studios is also organising special drive-in shows at select venues across India.

Speaking on the release, Mr Shariq Patel, CEO, ZEE Studios said, “We sense a great hunger for fresh, young & entertaining films. We are proud to be the first studio in India to be adopting a multi-format release world-wide. The ongoing pandemic forced us to innovate and we are proud to be the first to embark upon this new distribution strategy. Khaali Peeli is a full-on masala action thriller with an exciting young lead cast and we look forward to reaching out to the largest possible audiences worldwide.”

Producer Himanshu Kishan Mehra, Offside Entertainment said, “The film’s teaser has been receiving an overwhelming response from fans all across. Offering some major high-octane action sequences along with Ishaan and Ananya’s electrifying chemistry, Khaali Peeli has every element of becoming a huge hit.”

Seconding the sentiment, producer Ali Abbas Zafar said, “Khaali Peeli is a cinematic ode to the wonderful and entertaining era of the 90s. I share a good working relationship with Zee Studios and appreciate the fact that their intent is to market and release the film in over 100 countries.”

Directed by Maqbool Khan, the film is produced by Himanshu Kishan Mehra, Ali Abbas Zafar and ZEE Studios.

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