Over a year back, Katrina Kaif launched her beauty brand, Kay Beauty. What sets Kay Beauty apart is it is more than a brand, which is reflected in its extensive contribution towards charitable work and celebrating womanhood in its truest essence.
Focused on self-love and embracing of the self, Kay Beauty has now come up with Self Kare With Kay, a video where Kaif is seen engaging in a tête-à-tête with YouTube sensation, Lilly Singh, popularly known as IISuperwomanII.
Kaif reveals that Lilly began scripting and curating videos for the video streaming platform to battle depression. The superstar also complimented her for turning author with her book, ‘How To Be A Bawse’. The duo talks about the the prejudiced judgment women become victims of and the biased labels they are subjected to.
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It’s inspire-o-clock! 🤩 Watch @katrinakaif & @lilly talk about #Selfcare & also take cues on how to take the first step towards your dreams & believe in yourself with a Kind heart, fierce mind & a brave spirit! ❤️ – One love, #KayBeauty #KayByKatrina #SelfKareWithKay #ItsKayToBeYou #Love #GirlPower
In the video, Kaif makes a powerful statement as she says, “We have to appreciate and accept all the aspects of ourselves. There will be days when you really are confident and have it all together and you are dealing with challenge that comes your way with such poise, dignity and grace. And then there will hit a phase when something will trigger your weakest parts and the raw emotions inside you. And you have to okay with that as well.”
Self Kare With Kay is indeed a testament to Kay Beauty, which has made a mark for being brand that ‘kares’.