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Kareena Kapoor Khan calls for more accountability in Taimur’s media coverage

Kareena Kapoor Khan and Saif Ali Khan’s son Taimur has gained unmatchable popularity ever since he was born, but the parents are now concerned about the intrusiveness that comes with the admiration.

At the Swasth Immunised India campaign launch, Kapoor criticized the immense media attention her son receives, saying “We view it as something socially irresponsible because we have been such good parents, we haven’t shied away, we never hid Taimur’s face. In Hollywood, they don’t allow children’s faces to come (publish). But because Saif and I took the modern approach, we can’t do that.”, PTI reported.

As parents, both Kapoor and Khan feel that hiding him from the media would “probably scar him more.” “He would think ‘what is happening?’ I don’t want him to grow up in that fear. I want him to grow up and fly, that’s what parents want their children to do. I can’t keep him away.”

However, she emphasizes that any coverage of Taimur should be handled with more responsibility. “That would be nice from the media. I have never stopped them. But the constant attention, scrutiny (isn’t good). Hopefully he’s going to be a cool kid like his parents, be more interested in music and sports. That’s what we want.”

Kapoor has been appointed brand ambassador of Swasth Immunised India – an initiative to encourage immunisation of babies. As a young mother herself, she highlighted that, “It’s important for mothers to have the knowledge of vaccination, they have to get the child immunised. It’s important for mothers to have more knowledge because for a newborn infant, they are taking that responsibility. “That’s why my life is in Taimur’s hands because everything’s about him. I hope people understand that and take it in a positive way.”