ZEE Entertainment Enterprises Limited has appointed Karamjit Dua as principal cluster head for content & partnership.

Dua will be responsible for driving revenue for verticals such as brand solutions, innovation studio and for the premium cluster of channels including Hindi HD, English cluster and Living Foodz.

He will be reporting to Ashish Sehgal, who heads the ad sales for ZEE’s entertainment and news business.

On announcing his appointment, Sehgal said, “It has been a constant endeavor to deliver enhanced value to our Customer, which is the Advertiser. With advertisers more keen on finding innovative brand solutions and integrations, the revenue vertical aims at delivering the same across platforms. I’m extremely glad to have Karamjit on-board to drive this vertical to greater heights. His rich experience and domain knowledge will be of immense value in building strong client partnerships.”

Karamjit Dua added, “It’s a great opportunity for me to be leading the Content & Partnership vertical, utilising the network strength in delivering customer-centric solutions through platform integration. ZEEL has always been a pioneer in trend spotting and formulating business strategies designed to deliver the best for our partners as well as consumers, who remain at the core of all business.”