Kamal Haasan announces first digital content collaboration

Kamal Haasan is teaming up with Banijay Asia and Turmeric Media to create digital content for the South audience.

Haasan announced the news on Twitter “In a series of firsts, happy to announce that I’m entering the fascinating world of content creation with @deepak30000, @banijayasia & @turmericmediaTM #RMahendran. I’ve always believed in telling stories & this is just another step to get the best stories to the biggest audiences!”

Revealing more about the collaboration with Deepak Dhar, CEO of Banijay Asia, Haasan shared, “We wanted to partner with someone who knew the crux of the content creation and production business. Hence we were in a conversation with Deepak for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network has been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages.”, ETBrandEquity reported.

Haasan is currently busy with ‘Indian 2’, directed by S. Shankar.