In a first for a UK Asian TV channel, Jus Punjabi has snapped up the rights to broadcast the Summer Mela from Hayes, London.
The event is being telecast directly from Springfield Road in Hayes to viewers across the UK and other territories where Jus Punjabi is available.
It is very rare for a UK Asian TV broadcaster to air live melas due to the amount of technical involved for a seamless broadcast. Also, live events must adhere strictly to Ofcom’s product placement regulations.
Jus Punjabi is airing the event interruption-free on Sunday 27th August from 14:30.