Jus Punjabi has been rapped by Ofcom for a sponsorship breach in November last year.
Ofcom received a complaint about sponsorship of ‘To the Point’, a programme which discussed the provincial Punjabi government’s efforts to combat the misuse of drugs. Narration at the start of the programme and around advertising breaks during the programme stated, “This programme is sponsored by”, followed by credits for Gurpal Oppal Immigration Lawyer, Crown Cash and Carry, and Ramada Hotels.
The channel said that “there was an oversight on the part of the sales person who mistook the genre of the current affairs programme and wrongly allowed these tags to run”. Jus Broadcasting added, “the channel is in the process of getting each programme reviewed by its compliance team and improving its communication between sales, programming and compliance in light of this issue and is committed to keeping updated with Ofcom rules”.
Ofcom took into account Jus Broadcasting’s comments that the sponsorship credits were broadcast in error, and that it had taken steps to keep its staff “updated” about Ofcom’s rules.
Jus Punjabi was found in breach of Rule 9.15.