Jus Punjabi has made its official launch on Sky today.
Jus Punjabi is the first American-Punjabi channel to launch in the UK. It will focus on primarily entertainment programming for the Punjabi speaking audience. As it does in the US, Jus Punjabi is also expected to launch local programming for the UK Punjabi community.
Its programmes consist of live lifestyle shows from America and news updates from India. With its strong programme line-up, Jus Punjabi will give competition to the likes of PTC Punjabi and ZEE Punjabi that target the same audiences.
Jus Punjabi is available on Sky EPG 791 – the former home of ARY Digital. Jus Broadcasting acquired the EPG slot from liquidators of ARY Network Limited.