Jus Punjabi to air 7 hours of daily live shows

The UK’s newest Punjabi entertainment channel, Jus Punjabi launched earlier this week on the Sky platform.

Jus Punjabi in the UK will maintain its motto of supplying an exciting mix of local on ground content as well productions that connect viewers to the real story in Punjab and India. Jus Punjabi UK will bring viewers live content produced for England specifically, growing Jus Punjabi’s total daily live content to over seven hours – more than any other UK Punjabi entertainment channel.

Penny K. Sandhu, President & CEO of Jus Broadcasting, the parent company behind JUS Punjabi, commented on the launch. “For the last 10 years, Jus Punjabi has connected South Asians living all over the world with each other and their roots back home through our authentic Punjabi programming, punctuated by our fair and fearless reporting. We are pleased to welcome the UK audience to the fray and are excited to produce customized programming for United Kingdom.”

Jus Punjabi has been on air in the USA for the past 10 years, with a presence on all major cable and satellite providers in North America. In the UK, Jus Punjabi is available on Sky channel 791 free-to-air.