‘Joker’ to release in 2D only, 3D format scrapped

Raj Baddhan

Senior Editor

'Joker' will now release in 2D
'Joker' will now release in 2D

While 3D films are all the rage in Hollywood, Bollywood has taken its sweet time to wake up to the three dimensional phenomenon. Akshay Kumar’s next ‘Joker’ (2012) was announced to be shot in 3D, but sadly that’s not the case anymore.

It was decided by the producers of the film (Farah Khan, Akshay Kumar and co-producer Siddharth Roy Kapoor of UTV) that the film will release in the regular 2D format. Speaking to the��Times Of India, Siddharth said, “For a movie featuring a superstar, the draw is more the star power and the content. We have seen this in case of many films over the past year that have clicked at the BO more for the film itself rather than the incremental business from 3D screens. Given this experience, we took a collective decision with Akshay, Shirish and his wife Farah Khan to complete Joker in the regular 2D format only.”

Shirish Kunder took to social networking site Twitter, and said, “The initial plan was for Joker to be the first 3D film with a big star. But that USP doesn’t hold anymore. Taking into account the recent responses to 2D versus 3D ventures, we decided to reach out to a wider audience.”

‘Joker’ also starring Sonakshi Sinha, Shreyas Talpade and Minissha Lamba will hit cinemas worldwide on��14th September.

– Noveed Rasib (BizAsia Correspondent)