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John Abraham brand ambassador for Arunachal Pradesh

John Abraham 1 340x

One of the most north-easterly states of India, Arunachal Pradesh also known for being the paradise of the botanist, is on a mission to boost it’s tourism with the help of John Abraham.

Reported in the Mumbai Mirror, Abraham has been appointed to be the brand ambassador for Arunachal Pradesh, in an initiative by BEViacom18 who have partnered with the govenment of Arunachal Pradesh to provide strategic consultations to promote the tourism in the state.

Abraham who enjoys being active outdoors, whether it is playing football, adventure sports or biking, fits the bill for being the face of Arunachal Pardesh and what it has to offer.��Representing the state as a brand ambassador, he is of the opinion that the state has lot to offer to its tourist be it culture, heritage, adventure sports and music.