JCDecaux launches digital screens on Oxford Street
JCDecaux has launched its digitisation of Europe�۪s busiest shopping destination, Oxford Street with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams.
The digital transformation of Oxford Street�۪s bus shelter network is part of JCDecaux�۪s London Digital Network (LDN) roll out of 1,000 84-inch fully connected, dynamic HD screens after being awarded the world�۪s largest bus shelter advertising concession by Transport for London (TfL) earlier this year.
Spencer Berwin, Co-CEO at JCDecaux UK said: ���We are committed to making London the global showcase of digital Out-of-Home and of course the flagship area Oxford Street is a huge part of this transformation. Brands can target affluent shoppers and now even make use of real-time data to deliver the right messages.�