Former Sony Music India head, Jay Mehta has been confirmed to lead Warner Music Group’s India arm, Warner Music India (WMI).
Mehta has been named Managing Director of Warner Music India. Prior to this, Mehta served as Director of Digital Business at Sony Music India. He has also worked as Regional Director for Reliance Broadcast Network and also spent time at Reliance Communications and UNINOT.
Mehta will report to Alfonso Perez-Soto, EVP, Eastern Europe, Middle East, Africa and India. He will be based in Mumbai and will cover other markets in the South Asian Association for Regional Cooperation (SAARC) – namely, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.
Mehta said, “Music is a way of life here in India, a valuable pillar of our culture. There’s so much talent hungry for opportunity, and I’m looking forward to signing and serving a wide diversity of local artistry. India’s growing music audience will also benefit from this move, as we not only amplify our new rising stars, but Warner’s global superstars as well.”
Perez-Soto added, “With a dynamic and vibrant music scene, India is a natural place for Warner to grow presence,“It’s a market that’s increasingly embracing international repertoire, as well as developing its own music scene beyond the traditional dominance of Bollywood.
“Jay is a brilliant creative and commercial leader and we all look forward to supporting him and his team as he spearheads our efforts in this growing region.”