Jassi…makers back with new ‘dramedy’ for ZEE TV

Producers of the hit series ‘Jassi Jaisi Koi Nahi’ are returning to ZEE TV after a long gap with their new offing ‘Jabb Love Hua’. Tony and Deeya Singh from DJ’s Creative Unit shot to fame with ZEE TV’s youth success Hip Hip Hurray. This time around, they are back with ‘Jabb Love Hua’, which is being described as a ‘dramedy’- a combination of drama and comedy – along the lines of ZEE TV’s previous hit ‘Kareena Kareena’. “We have something different in ‘Jabb Love Hua’. A serial, set in a rustic backdrop, is something we don’t see often, and we have explored this aspect with ‘Jabb Love Hua’,” says ZEE TV programming head Ashwini Yardi. ZEE TV India kicked off the promotional campaign for the serial earlier this week. ZEE TV is exploring outdoors, radio, print and its network platform to promote the serial. ‘Jabb Love Hua’ goes on air on ZEE TV India on Monday 24th April. ZEE TV UK viewers will have to wait a little bit longer. The ‘dramedy’ does not go live until Monday 22nd May. The channel is waiting to wind up its ‘Paalkhi’ drama, which will end on Thursday 18th May. Only then will a slot become vacant, which will be filled with ‘Jabb Love Hua’.