Jacqueline on social media: “It’s becoming more of a race & competition”

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Jacqueline Fernandez who has huge social media following with 28.7 million followers on Instagram and 13.8 million on Twitter, says it’s not easy creating interesting posts for her fan-following on a daily basis.

Reported on India Today, the ‘A Gentleman’ (2017) actress said she feels the pressure of maintaining her social media accounts, as it takes a lot of hard work and time. “Honestly, I feel blessed that I have so many followers. It’s also been a lot of hard work, and I feel people forget to talk about it. Maintaining social media now as part of your professional life is not an easy job.”

Fernandez further added, “People have those numbers as they work towards it. It doesn’t happen naturally. It’s an added effort; and not an easy one to make. To keep updating your fans, and continue to be active on social media. To create and publish content. It is time and energy consuming.”

The ‘Race 3’ (2018) star posts a variety of content comprising of her fitness regime to performing her own stunts. However, Fernandez does address the negative aspect of social media. “It has become a huge facet today. So much so that if we don’t have a good following, it is taken as a factor to judge one’s success. It’s sad because it’s becoming more of a race and competition who has more following and engagement.”

But on a more positive note, she says it has been a great way for her to connect to her fans. “It is still a great way to connect with fans. It would have never been possible a couple of years back. During my initial days in the Bollywood industry, people could only fall back on my films. Instagram opened the door for me to connect with people who actually know who I am, and it really helped me in the industry.”

Fernandez will next be seen in a Netflix original film, ‘Mrs Serial Killer’, which is being directed by Shirish Kunder. Also in the pipeline is the Karan Johar and Tarun Mansukhani film ‘Drive’, which has been pushed back further to a release date of 28th June 2019. Originally ‘Drive’ also starring Shushant Singh Rajput, was meant to release last year.

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