Jackie Shroff teams up with ZEE TV’s ‘Sa Re Ga Ma Pa’ to enhance viewers engagement
ZEE TV has announced Jackie Shroff as the face of its latest campaign, titled ‘Sahi Jagah Judge Karo,’ for the upcoming season of the music reality show ‘Sa Re Ga Ma Pa’.
At the heart of this quirky, light-hearted campaign is the idea of encouraging audiences to direct their natural judgmental tendencies towards something positive. The campaign invites everyone to help select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page, heightening audience involvement and bringing them closer to the show from the very beginning.
The campaign features a series of light-hearted, breezy videos with Jackie Shroff. In the first video, he is seen confronting two aunties gossiping about a mismatched couple in a restaurant. He surprises them by joining them at their table and encouraging them to put their judging instincts to better use by selecting contestants on Sa Re Ga Ma Pa’s Instagram page. In another video, Jackie is seen brushing off unsolicited singing critiques from his neighbours, guiding the audience to focus their judging skills on the audition videos posted online instead.
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“The idea behind ‘Sahi Jagah Judge Karo’ initiative is to heighten audience involvement and empower them to become an integral part of the show right from the auditions phase of ‘Sa Re Ga Ma Pa’. As we present India’s longest running singing reality show in an all-new avatar and with new mentors and fresh voices, this is our way of including and engaging with our audiences from the get-go. Jackie Shroff’s bindaas attitude and earthy sense of humour set the perfect tone for this fun campaign, ensuring that viewers will enjoy this unique and interactive experience,” said Mangesh Kulkarni, Chief Channel Officer, ZEE TV.
