ITN Source, ITN’s archive division, has added a million hours of footage from India’s largest news archive, Asian News International as, part of an exclusive deal.
The footage, which dates back to the late 1930s comes from the library of ANI, which has more than 100 bureaux in India and south Asia.
ANI will sit within ITN Source’s current collection which totals one million hours and includes the Granada, Reuters, Channel 4, British Pathe, FOX Movietone and UTV archives. The addition of ANI will give TV, film, education, corporate customers a greater selection of South Asian footage to choose from for their projects.
The collection includes memorable footage from India’s freedom movement, the birth of economic reforms and the wedding of Sonia Gandhi with Rajiv Gandhi.
Sanjiv Prakash, CEO, Asian News International said: “ITN Source is a one-stop shop for broadcast footage and home to some the most defining moments in history caught on camera. We believe ANI is a strong addition to the ITN Source collection and look forward to sharing our unique footage with a global audience.”
Asha Oberoi, Content Director, ITN Source added: “We’re delighted to have ANI on board. We’ve been looking to build up our Asian content for some time and ANI is the perfect partner with its mix of news, Bollywood and unusual videos. The addition of ANI significantly expands the global content base we represent and will deliver even greater value to our customers۪ content needs.”