‘Iss Pyaar Ko Kya Naam…’ launches on Star Plus

Star Plus is launching its latest primetime serial ‘Iss Pyaar Ko Kya Naam Doon’ to fill the vacant weekday 20:00 slot.

Since the demise of ‘Chand Chupa Badal Mein’, the 20:00 slot has been empty and has been awaiting the launch of this new serial, produced by Four Lions Films and Panglosean Entertainment.

‘Iss Pyaar Ko Kya Naam Doon’ is a star crossed love story of two people with opposing value systems. Portrayed in a melodramatic manner, the story begins with antagonism and ends in the axiom “two opposites attract”.

It stars the likes of Barun Sobti, Sanaya Irani, Deepali Pansare, Daljit Kaur, Abbhas Mehta and Akshay Dogra.

‘Iss Pyaar Ko Kya Naam Doon’ launches on Monday 13th June at 20:00.